A clinic website that's clear, current, and patient-friendly
BrightSite is the modern website platform for medical clinics, dental practices, and healthcare offices. Provider bios, conditions and services, location and insurance info, and appointment-request forms. Plans from $29/mo.
What practice managers tell us
If any of these sound familiar, your website is costing you new patients.
Site is slow and hard to update
Updating insurance, hours, or a provider takes a developer ticket and two weeks. So nothing gets updated.
Not accessible
WCAG basics (contrast, alt text, keyboard nav) are an afterthought. Risky for healthcare audiences.
Hard to find on mobile
New patients often search from a phone. A slow load or a cramped layout sends them to the practice next door.
Appointment requests lost
The contact form routes to a Gmail no one checks. Requests vanish before the front desk sees them.
What's included for clinics
Built for the marketing-website side. HIPAA-compliant patient intake belongs elsewhere.
- 01
Provider bio pages
Photo, credentials, specialties, conditions treated for each provider. Click-to-edit on the live page. Add new providers in minutes.
- 02
Services / conditions pages
A page per service or condition you treat. Helps both patients (finding what they need) and SEO (ranking for "[condition] near me").
- 03
Location, hours, insurance
A page per location, an insurance-accepted list, and your hours, which also go into the structured data search engines read.
- 04
Appointment-request forms (no PHI)
Lead-capture forms for "request an appointment": name, contact info, callback time. Not for symptoms, history, or anything that would be PHI. Forms send to your inbox, and on Grow and Scale a webhook can forward them to your scheduling system.
- 05
Accessibility basics
Every image in the media library has an alt text field, and AI can suggest the text. Full WCAG conformance depends on your content and design choices, so have the finished site audited.
- 06
Mobile-first pages
Images are resized for every screen and sent as WebP where the browser supports it, and there are no plugins adding their own scripts.
Start from a finished site.
Complete templates you can make your own. Hover to scroll through each one.
Brightwater DentalFamily dental practice
Lumina Med SpaMed spa
Willow Creek VeterinaryVeterinary clinicAn example, just to make it concrete
Imagine a 4-provider primary care practice. Each provider has their own bio page with photo, credentials, and conditions they specialize in. Services like "Annual Wellness Visits," "Sports Physicals," and "Diabetes Management" each have their own page so they rank for those specific searches.
The "Request an Appointment" form on the contact page collects name, phone, preferred time, and reason for visit at a high level, never specifics about symptoms, history, or anything that would be PHI. Submissions go to the front desk's scheduling inbox, and a webhook copies them to a Slack channel, so callbacks happen the same day. Actual patient intake (symptoms, history, intake forms) happens in their HIPAA-compliant EMR (Jane App), linked from the BrightSite site.
Illustrative scenario. Not a real customer.
BrightSite vs the alternatives for clinics
| Platform | Plugins to update | Built-in forms | Team members | Starting price |
|---|---|---|---|---|
| BrightSite | None | Built in | Unlimited on every plan | $29/mo, or $290 a year billed yearly |
| WordPress (self-hosted) | Yes, you keep them updated | Needs a plugin | Unlimited users | Hosting plus plugins, varies |
| Squarespace | None | Form blocks | 2 on Basic, unlimited from Core | From $19/mo billed yearly ($25 monthly) |
| Wix | None | Wix Forms | 2 on Light, up to 100 on Business Elite | From $17/mo billed yearly |
Competitor prices and limits are from their US pricing pages, checked September 27, 2026. More reasons small businesses pick BrightSite →
Medical clinic website FAQs
Is BrightSite HIPAA-compliant?
No. BrightSite is a marketing website platform. We don't sign Business Associate Agreements (BAAs), and BrightSite isn't built to store PHI. Use BrightSite for your public website. For actual patient intake, patient communication, or PHI handling, pair with a HIPAA-compliant platform like Jane App, SimplePractice, Athena, or Epic. Link to those from BrightSite. Don't collect PHI in BrightSite forms.
Can I take patient intake on my BrightSite site?
No. Patient intake (medical history, symptoms, demographic detail beyond name and contact) is PHI under HIPAA and must live in a HIPAA-compliant platform. BrightSite forms are fine for "request an appointment" with name and contact info only. For full intake, link out to Jane App, SimplePractice, Klara, or your EMR's patient portal.
Can I list insurance carriers we accept?
Yes, and we recommend it. Insurance lists are searchable and indexable, and the front office can keep them current by clicking the text on the live page.
Is the site accessible (WCAG)?
Every image has an alt text field, and AI can suggest the text. We don't issue compliance certificates, and the final WCAG conformance of your site depends on the content you publish (images, color choices, language). Practices subject to ADA Title III scrutiny should run a third-party accessibility audit on their final site.
Will my site rank for "[condition] near me"?
Local SEO basics are built in: LocalBusiness structured data (including the MedicalBusiness and Dentist types) with your address and opening hours, a sitemap, and editable meta tags. Publishing one page per service or condition gives each of those searches its own page to rank.
Other industries we build for
Care most about search visibility? See the SEO and AI search tools built into BrightSite.
Weighing platforms? Read the best website builders for SEO, or the migration checklist if you are moving an existing site. Explore the documentation to see how it all works.
