A clinic website that's fast, accessible, and patient-friendly
BrightSite is the modern website platform for medical clinics, dental practices, and healthcare offices. Provider bios, conditions and services, location and insurance info, and appointment-request forms. $39/mo, all-in.
Important: BrightSite is a marketing website platform. It is not HIPAA-compliant and is not designed to handle Protected Health Information (PHI) or patient intake. Use BrightSite for your public site; pair with a HIPAA-compliant EMR or patient platform for actual care delivery.
What practice managers tell us
If any of these sound familiar, your website is costing you new patients.
Site is slow and hard to update
Updating insurance, hours, or a provider takes a developer ticket and two weeks. So nothing gets updated.
Not accessible
WCAG basics — contrast, alt text, keyboard nav — are an afterthought. Risky for healthcare audiences.
Hard to find on mobile
Most new-patient searches are on a phone. Slow load + bad layout = bounce to the practice next door.
Appointment requests lost
The contact form routes to a Gmail no one checks. Requests vanish before the front desk sees them.
What's included for clinics
Built for the marketing-website side. HIPAA-compliant patient intake belongs elsewhere.
Provider bio pages
Photo, credentials, specialties, conditions treated for each provider. Click-to-edit on the live page. Add new providers in minutes.
Services / conditions pages
A page per service or condition you treat. Helps both patients (finding what they need) and SEO (ranking for "[condition] near me").
Location, hours, insurance
Multi-location support. Insurance accepted lists. Hours and emergency contact info structured for both human readers and Google.
Appointment-request forms (no PHI)
Lead-capture forms for "request an appointment" — name, contact info, callback time. Not for symptoms, history, or anything that would be PHI. Forms route to your inbox or scheduling system via webhook.
Accessibility-first
WCAG 2.1 AA basics — color contrast, keyboard navigation, semantic HTML, alt text prompts — are built into the platform and templates.
Mobile-first speed
30-80ms page render. Real-world mobile load times sit under 1 second on most pages. New-patient searches actually reach you.
An example, just to make it concrete
Imagine a 4-provider primary care practice. Each provider has their own bio page with photo, credentials, and conditions they specialize in. Services like "Annual Wellness Visits," "Sports Physicals," and "Diabetes Management" each have their own page so they rank for those specific searches.
The "Request an Appointment" form on the contact page collects name, phone, preferred time, and reason for visit at a high level — never specifics about symptoms, history, or anything that would be PHI. Submissions route to the front desk's scheduling inbox and a Slack channel so callbacks happen the same day. Actual patient intake — symptoms, history, intake forms — happens in their HIPAA-compliant EMR (Jane App), linked from the BrightSite site.
Illustrative scenario. Not a real customer.
BrightSite vs the alternatives for clinics
| Platform | Mobile speed | Accessibility | DIY updates | HIPAA intake | Cost |
|---|---|---|---|---|---|
| BrightSite | 30-80ms | WCAG 2.1 AA basics | ✓ | ✗ (use partner) | $39 all-in |
| WordPress | Often slow | Theme-dependent | Plugin-dependent | ✗ (use partner) | $25-100+ |
| Squarespace | ~500ms | Basic | ✓ | ✗ (use partner) | $23+ |
| Solv / Officite / PatientPop | Varies | Basic | Template-locked | Varies (often ✓) | $$$ |
Medical clinic website FAQs
Is BrightSite HIPAA-compliant?
No. BrightSite is a marketing website platform. We don't sign Business Associate Agreements (BAAs), we don't encrypt data the way a HIPAA-compliant platform must, and we don't store PHI. Use BrightSite for your public website. For actual patient intake, patient communication, or PHI handling, pair with a HIPAA-compliant platform like Jane App, SimplePractice, Athena, or Epic. Link to those from BrightSite — don't collect PHI in BrightSite forms.
Can I take patient intake on my BrightSite site?
No. Patient intake (medical history, symptoms, demographic detail beyond name and contact) is PHI under HIPAA and must live in a HIPAA-compliant platform. BrightSite forms are fine for "request an appointment" with name and contact info only. For full intake, link out to Jane App, SimplePractice, Klara, or your EMR's patient portal.
Can I list insurance carriers we accept?
Yes — and we recommend it. Insurance lists are searchable, indexable, and one of the top reasons patients pick a practice. Click-to-edit on the live page so the front office can keep them current.
Is the site accessible (WCAG)?
Templates ship with WCAG 2.1 AA basics — color contrast, semantic HTML, keyboard navigation, alt-text prompts. We don't issue compliance certificates, and the final WCAG conformance of your site depends on the content you publish (images, color choices, language). Practices subject to ADA Title III scrutiny should run a third-party accessibility audit on their final site.
Will my site rank for "[condition] near me"?
Local SEO is built in — LocalBusiness/MedicalClinic schema, opening hours, address, services as structured data. Practices that publish one page per service or condition (the standard healthcare SEO play) tend to rank well for those exact long-tails.
Your website should
work as hard as you do.
Join the waitlist and be first to build on BrightSite. We'll notify you as soon as spots open up.
Plans starting at $39/mo. No contracts.