Pricing

One price per site.Everyone's invited.

Per site. Unlimited team members. Forms, email campaigns, analytics, SEO tracking, and AI on every plan, with no credits and no plugins. Session replay and heatmaps start on Grow. Try everything free for 7 days.

  • 7 days free, every feature
  • No credit card to start
  • No per-seat fees
  • Cancel anytime

Launch

Your site, your agent, and real analytics

$29/monthSave $58 a year
Start free trial
  • Custom domain, SSL, hosting, firewall, and CDN
  • Unlimited pages, posts, and redirects
  • Unlimited team members
  • Lumi, plus Claude and ChatGPT
  • Unlimited forms and submissions
  • Store with checkout, 1% fee on sales
  • Website chat with AI answers
  • Analytics with 6 months of history
  • Structured data, llms.txt, and instant indexing
  • Rank tracker for 25 keywords
  • Local rankings and AI visibility, 1 campaign each
  • Email campaigns to 1,000 contacts
  • Email support

GrowMost popular

For when you sell, want replay, or hand clients the keys

$59/monthSave $118 a year
Start free trial
  • Everything in Launch
  • Spotlight replay, 2,500 sessions a month
  • Heatmaps
  • 0% store fee
  • Custom roles: clients edit, you publish
  • Form webhooks
  • Analytics with 12 months of history
  • Rank tracker for 100 keywords
  • Bigger local grids and 10 rescans a month
  • Email campaigns to 5,000 contacts

Scale

For when you ship big changes, traffic outgrows Grow, or you want us to move your site

$119/monthSave $238 a year
Start free trial
  • Everything in Grow
  • Unlimited Spotlight replay
  • Unlimited analytics history
  • Rank tracker for 250 keywords
  • Local rankings and AI visibility, 2 campaigns each
  • Email campaigns to 25,000 contacts
  • Staging sites
  • We migrate your existing site (yearly plans)
  • Priority email support
Every plan includes
  • Custom domain, SSL, hosting, firewall, and CDN
  • Unlimited pages, posts, and redirects
  • Unlimited team members
  • Lumi, plus Claude and ChatGPT
  • Unlimited forms and submissions
  • 50+ templates and AI restyle
  • Version history, restore, and daily backups
  • Structured data, llms.txt, and instant indexing
  • Help-center docs
  • Google Reviews sync
  • Email campaigns
  • A store with checkout, gift cards, and discounts
  • Website chat with AI answers
  • Rank tracker, local rankings, AI visibility, and page speed
The free trial

Five steps to build the real thing.

Step 1Sign up. No card.

Name, email, password. Your trial runs on the Scale plan, so every feature is on from the first minute.

Step 2Pick a template.

Every template is a complete site with pages, a blog, and forms. Change anything later, by hand or by asking.

Choose a Template.

Select a template for your site. You can customize everything later.

Complete Setup
Step 3Build it with Lumi.

Ask for pages, forms, and posts in plain words, or connect Claude or ChatGPT. Everything lands as a draft you approve.

LumiEditing: Catering
Add a catering page with a quote request form.
Created page: Catering
Created form: Catering inquiry
Updated component: Navigation
Done. Catering is staged with a quote form and a nav link. Publish when you're happy.
Step 4Watch real visitors.

Analytics, session replay, and heatmaps are on from day one, with nothing to install.

Analytics with visitors, sessions, and sources 3 people on the site now
Step 5Choose a plan.

Add a card and pick Launch, Grow, or Scale. If you don't, your account pauses. Add a card any time to pick up where you left off.

Free trial Trial ends today.
Launch$29
Grow$59
Scale$119
Continue with Grow

What you won't pay for

$0 per seat✦$0 AI credits✦$0 plugins✦$0 to start✦$0 setup fees
HostingSSLCDNFirewallLumi AIMCPFormsAnalyticsTemplatesEmailRank trackingBackupsRedirectsSEOVersionsBlogHostingSSLCDNFirewall
Compare plans

Everything, side by side.

Feature Launch$29/month Grow$59/month Scale$119/month
What changes by plan
Analytics history 6 months 12 months Unlimited
Spotlight session replay 2,500 a month Unlimited
Heatmaps
Form webhooks
Custom roles: clients edit, you publish
Staging sites
We migrate your existing site Yearly plans
Support Email Email Priority email
SEO tracking, on every plan
Rank tracker keywords 25 100 250
Local rankings campaigns 1 1 2
Keywords per local campaign 5 10 10
Largest local grid 7×7 9×9 13×13
Manual local rescans 10 a month 20 a month
AI visibility campaigns 1 1 2
Questions per AI visibility campaign 5 10 10
Page speed tests on every page, weekly
Store, on every plan
Products, variants, checkout, tax, and shipping
Digital products, gift cards, and discount codes
BrightSite fee on sales (Stripe's fees are separate) 1% 0% 0%
Website chat, on every plan
AI answers from your site, hand-off to a person
Live chat inbox and reports
Remove the BrightSite badge
Email campaigns, on every plan
Contacts 1,000 5,000 25,000
Emails sent a month 5,000 30,000 150,000
Remove the BrightSite badge
Site and hosting, on every plan
Custom domain and free SSL
Hosting, CDN, firewall, and caching
Pages, posts, and redirects Unlimited Unlimited Unlimited
Version history, restore, and daily backups
Custom CSS, JavaScript, and head code
Help-center docs on your domain
Site export and import
Team and AI, on every plan
Team members Unlimited Unlimited Unlimited
Admin, Member, and Viewer roles
Lumi AI assistant Included Included Included
Connect Claude, ChatGPT, and other MCP clients
50+ templates and AI restyle
Forms, analytics, and SEO, on every plan
Forms and submissions Unlimited Unlimited Unlimited
AI spam filtering and email alerts
First-party analytics and live visitors
Structured data, llms.txt, and instant indexing
Sitemaps, meta tags, and canonical URLs
Google Reviews sync
Start free trial Start free trial Start free trial

Prices are per site, in USD. No contracts. Built for businesses with customers and for agencies running client sites. If you need a one-page site for an idea, a landing-page builder will cost less.

Running client sites? Partners get 20% off every site at 5+ sites and 30% at 15+. See the partner program

Add-ons

Track more without changing plans.

Add them from Billing once your paid plan has started. Each one is billed with your plan, monthly or yearly, and you can buy more than one.

Local rankings campaign

$25 a month or $250 a year

One more campaign, 10 more rescans a month, and grids up to 15×15.

AI visibility campaign

$29 a month or $290 a year

One more campaign, with up to 25 questions in each.

Rank tracker keywords

$9 a month or $90 a year

100 more tracked keywords.

For agencies

Running sites for clients?

One login for every client site, unlimited seats for your team and theirs, and custom roles on Grow and Scale so clients can edit while you publish. Partners get 20% off every site at 5 or more client sites, and 30% off at 15 or more.

  • Every client site, one loginSwitch between sites in a click.
  • Unlimited seatsYour team and your clients, at no extra cost.
  • Custom rolesLet clients edit without letting them publish, on Grow and Scale.
  • Site export and importMove a whole site between accounts.
Questions

Pricing, plainly.

How does the free trial work?

You get 7 days with every feature on the Scale plan, and you don't need a credit card to start. During the trial, the SEO tools use Launch limits and email sends are capped at 100 a day. Before the trial ends, add a card and choose a plan. If you don't, your account pauses, and you can add a card any time to pick up where you left off.

What counts as a site?

Each website is its own subscription: its pages, blog, forms, analytics, and domains. One login can manage as many sites as you like, each on the plan that fits it.

Do you charge per seat?

No. Every plan includes unlimited team members, so you can invite your whole team, your clients, and your contractors.

Is AI usage metered?

No. Lumi is included on every plan with no credits or usage caps. If you connect Claude or ChatGPT, that runs on your own account with them.

Are the SEO tools included?

Yes. The rank tracker, local rankings, and AI visibility come with every plan. Launch tracks 25 keywords, Grow 100, and Scale 250, and Scale runs two local and two AI visibility campaigns instead of one. Add-ons raise any of these limits.

What happens if I go over a limit after a downgrade?

Nothing is deleted. The extra keywords, questions, or campaigns stop running and are marked Over plan limit, and their history stays. Upgrade, add an add-on, or remove some to start them again.

Are email campaigns included?

Yes. Launch sends to 1,000 contacts and 5,000 emails a month, Grow to 5,000 and 30,000, and Scale to 25,000 and 150,000. Emails on Launch carry a small Sent with BrightSite badge, which you can turn off on Grow and Scale.

Is the store on every plan?

Yes. Turn it on from Store in the app. BrightSite takes 1% of sales on Launch and nothing on Grow or Scale. Stripe's own processing fees are separate, and payments go to your own Stripe account. There are no product or order limits.

Is website chat included?

Yes, on every plan, and it isn't metered. Chat answers visitors from your own pages, posts, docs, and products, and can hand the conversation to someone on your team. The small BrightSite badge in the chat can be removed on Scale.

Can I change or cancel my plan?

Yes. Upgrade, downgrade, or cancel from Billing at any time. There are no contracts.

How does yearly billing work?

Pay for 10 months and get 12. That is $290 a year for Launch, $590 for Grow, and $1,190 for Scale.

Do you offer agency pricing?

Yes. Partners get 20% off every site at 5 or more client sites and 30% off at 15 or more, billed to the agency. Email partners@onbrightsite.com to get set up.

How do payments work?

Payments are processed securely by Stripe. Prices are in US dollars and billed per site.

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