Email Marketing for Small Business, Built Into Your Website
Email is still the channel a small business owns outright. BrightSite now has email campaigns built in, so the people who sign up on your site are alr…
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The BrightSite Blog
Practical guides on building, hosting, and growing modern websites. Honest takes on WordPress, Webflow, Squarespace, and the platforms we compete with.
Why Is My Website Slow? Test Every Page, Not Just the Homepage
Most people test their homepage once and call it done. The slow pages are usually somewhere else. Here's what makes a site slow, how to read the score…
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Does ChatGPT Recommend Your Business? How to Check, and How to Show Up More
More customers ask an AI assistant before they ask Google. Here's how to find out whether ChatGPT, Gemini, and Google's AI answers name your business,…
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Google Maps Ranking: Why It Changes by Street, and How to See Yours
Ask where you rank on Google Maps and the honest answer is "it depends where you're standing." Here's why, how a grid scan measures it, and how to use…
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How to Check Your Keyword Rankings on Google (and Track Them Every Day)
Googling yourself tells you where you rank for you, today. Here's how to check keyword rankings properly, and how the rank tracker now built into ever…
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Can You Build a Web App on a Website Builder?
Yes, within limits worth understanding. How auth-gated portals and dashboards run on a hosted website platform with a Supabase backend, when that beat…
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The website migration checklist: moving a site without losing rankings
Migrations rarely fail on the technology. They fail on the bookkeeping. Here's the order of operations that keeps your rankings intact, from the pre-m…
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What a website maintenance plan should include (and what it should cost)
Most maintenance plans are vague until something breaks. Here are the six things that belong in writing, what the market charges in 2026, and the ques…
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White label web design: how agencies actually make the margin work
White label services, platforms, and reselling are three different businesses with three different margins. Here's where agency profit actually leaks,…
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How to Get Your Website Cited by ChatGPT and AI Search in 2026
When someone asks ChatGPT or Perplexity a question, a handful of sources get cited and the rest are invisible. Here's how the AI assistants actually p…
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Instant Indexing Is Now Built Into Every BrightSite Site
BrightSite now pings IndexNow the moment you publish, update, or unpublish. Bing and the AI assistants that read its index see your changes in minutes…
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AEO vs SEO: What's the Difference and Do You Need Both?
SEO gets you ranked on Google. AEO gets you cited by AI assistants. They overlap, but they're not the same game. Here's how they differ and where to p…
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Best Website Builders for SEO in 2026 (Tested and Ranked)
Most "best website builder for SEO" lists rank whoever pays the most affiliate commission. Here's the honest version, judged on the things that actual…
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How to Rank on ChatGPT: Getting Your Site Into AI Answers
"Ranking" on ChatGPT isn't ranking at all; it's getting retrieved and cited. Here's the mechanism behind which sites ChatGPT pulls from, and the faste…
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What Is llms.txt? The New Standard for AI-Readable Websites
llms.txt is a simple file that tells AI assistants what your site is about and where the good content lives. Here's what it is, whether it's worth add…
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