A law firm website that books consultations
BrightSite is the modern website platform for law firms and solo attorneys. Practice area pages, attorney bios, case-result highlights, consultation request forms, and a blog for authority. Mobile-first, with SEO basics built in. Plans from $29/mo.
What firm managers tell us
If any of these sound familiar, your website is the bottleneck.
Doesn't rank for practice areas
"Personal injury attorney in [city]" should bring you cases. Many firm sites bury practice areas in a generic services page that doesn't rank for the long-tail.
Slow and outdated
Heavy themes and stacked plugins make a firm site slow on a phone, and mobile visitors leave before the page appears.
Consultation requests lost
Intake forms route to an inbox the partners don't check. Clio's Legal Trends Report found 79% of people looking for a lawyer expect a response within 24 hours. Leave them waiting and they call the next firm.
Hard to update
New attorney joins? Practice area expands? Every update means a developer ticket. So the site goes stale.
What's included for law firms
Authority, intake, and SEO: built into the platform, not bolted on.
- 01
Practice area pages
One page per practice area: personal injury, family law, criminal defense, estate planning. Each one can rank for its own searches. Unlimited pages on every plan.
- 02
Attorney bio pages
Photo, credentials, bar admissions, practice focus, education. Click-to-edit on the live page. New associate? Add them in minutes.
- 03
Case results highlights
Showcase representative outcomes on a Case Results page, with room for the disclaimer your state bar requires.
- 04
Consultation request forms
Native forms for "request a free consultation": name, contact, brief matter description. Submissions go to your email, and on Grow and Scale, a webhook can forward them to Slack or your CRM, so someone follows up fast.
- 05
Blog for E-E-A-T
Built-in blog with structured data, RSS, sitemap, and tags. Publish "What to do if..." and "How [state] law treats..." posts to build authority and rank for high-intent long-tails.
- 06
Mobile-first pages
Images are resized for every screen and sent as WebP where the browser supports it, and there are no plugins adding their own scripts.
Start from a finished site.
Complete templates you can make your own. Hover to scroll through each one.
An example, just to make it concrete
Imagine a 4-attorney general practice firm. Each practice area (personal injury, family law, estate planning, business law) has its own dedicated page that ranks for "[practice area] attorney [city]" searches. Each attorney has a bio page that ranks for their name plus "attorney."
The firm publishes one short blog post per week ("What to do after a car accident in [state]," "How probate works in [state]"), and over time those posts bring in people with specific questions. Consultation requests reach the managing partner and the front office at the same time, so someone calls back quickly.
Illustrative scenario. Not a real customer.
BrightSite vs the alternatives for law firms
| Platform | Plugins to update | Built-in forms | Team members | Starting price |
|---|---|---|---|---|
| BrightSite | None | Built in | Unlimited on every plan | $29/mo, or $290 a year billed yearly |
| WordPress (self-hosted) | Yes, you keep them updated | Needs a plugin | Unlimited users | Hosting plus plugins, varies |
| Squarespace | None | Form blocks | 2 on Basic, unlimited from Core | From $19/mo billed yearly ($25 monthly) |
| Wix | None | Wix Forms | 2 on Light, up to 100 on Business Elite | From $17/mo billed yearly |
Competitor prices and limits are from their US pricing pages, checked September 27, 2026. More reasons small businesses pick BrightSite →
Law firm website FAQs
How secure are the intake forms?
Forms are served over HTTPS, and submissions are stored in your BrightSite form inbox. We are not certified as HIPAA-compliant or PCI-compliant, and BrightSite isn't designed to handle ePHI or full PII intake. Use the intake form for contact info and a brief matter description; do detailed intake in your CRM or case management system (Clio, MyCase, PracticePanther).
Can I display past case results?
Yes, on a Case Results page. Some state bars require a disclaimer such as "past results do not guarantee future outcomes"; check your state's rules and add the language yours requires. We don't provide legal advice on advertising compliance. That's a conversation with your firm's ethics counsel.
Will my site work on mobile?
Mobile-first by default. Every page is responsive, and the intake form works on a phone.
Can multiple attorneys edit the site?
Yes: unlimited team members on every plan, with roles. Custom roles on Grow and Scale let you decide who can publish. Each attorney can edit their own bio. Office managers can manage practice area pages and the blog.
Can you handle conflict checking on intake?
No, that's case management territory. The BrightSite intake form captures the inquiry; your case management system (Clio, MyCase, PracticePanther) handles conflict checking. On Grow and Scale, a webhook can send intake submissions to your CRM automatically.
Other industries we build for
Care most about search visibility? See the SEO and AI search tools built into BrightSite.
Weighing platforms? Read the best website builders for SEO, or the migration checklist if you are moving an existing site. Explore the documentation to see how it all works.
