A salon website that fills your books
BrightSite is the modern website platform for salons and spas. Service menus, stylist bios, photo galleries, and lead-capture forms, all mobile-first. Plans from $29/mo. No plugins to update.
What salon owners keep telling us
If any of these sound familiar, your website is costing you new clients.
Service menu is outdated
Prices change, new services launch, packages roll out, but updating the site means calling a developer.
Stylist team pages are stale
New hires don't get added. People who left are still listed. Hard to update so it just doesn't happen.
Before/after photos lost
Your best work lives on Instagram, not your site. Prospects who actually look at the website don't see what you can do.
"New client" inquiries vanish
The contact form on your site routes to a Gmail no one checks. Leads bounce when they don't get a callback.
What's included for salons
Built so a busy salon owner can actually maintain it.
- 01
Service menus you can edit yourself
Click any price, service name, or duration and update it on the live page. New service? Add a row. No developer needed.
- 02
Stylist team pages
Photo, bio, services, specialties for each team member. Easy to add new stylists and retire ones who left.
- 03
Before/after photo galleries
Built-in image pipeline. Upload the photos, BrightSite resizes for every device. Show the work prospects actually want to see.
- 04
New-client lead forms
Built-in forms with email alerts and an inbox of every submission. On Grow and Scale, a webhook can forward leads to your booking system or CRM.
- 05
Local SEO + Google Business Profile
LocalBusiness structured data (including the BeautySalon and DaySpa types) with your address and hours, plus a reviews widget that shows your latest Google reviews.
- 06
Mobile-first pages
Images are resized for every screen and sent as WebP where the browser supports it, and there are no plugins adding their own scripts.
Start from a finished site.
Complete templates you can make your own. Hover to scroll through each one.
An example, just to make it concrete
Imagine a 6-chair salon in a small downtown. The owner runs the website on BrightSite. When the colorist masters a new balayage technique, the owner posts before/afters to the gallery and updates the colorist's bio with the new specialty, all from her phone, between clients.
New-client inquiries from the "Book a Consultation" form reach the front desk right away. Bookings happen in Square Appointments, linked from the BrightSite page.
Illustrative scenario. Not a real customer.
BrightSite vs the alternatives for salons
| Platform | Plugins to update | Built-in forms | Team members | Starting price |
|---|---|---|---|---|
| BrightSite | None | Built in | Unlimited on every plan | $29/mo, or $290 a year billed yearly |
| WordPress (self-hosted) | Yes, you keep them updated | Needs a plugin | Unlimited users | Hosting plus plugins, varies |
| Squarespace | None | Form blocks | 2 on Basic, unlimited from Core | From $19/mo billed yearly ($25 monthly) |
| Wix | None | Wix Forms | 2 on Light, up to 100 on Business Elite | From $17/mo billed yearly |
Competitor prices and limits are from their US pricing pages, checked September 27, 2026. More reasons small businesses pick BrightSite →
Salon website FAQs
Can clients book appointments on my BrightSite site?
Honest answer: not natively. BrightSite doesn't have a built-in booking system today. For real booking with calendar sync, stylist assignment, and reminders, pair with Square Appointments, Booksy, GlossGenius, Vagaro, or MindBody, and use BrightSite to drive traffic to your booking flow. You can embed their booking widget on a page or link out.
How do I update my service menu and prices?
Click any service or price on the live page, edit it, and publish. No dashboard to learn.
Can I sell gift cards through my site?
Not as gift cards. The BrightSite store sells products through Stripe checkout, but it has no gift card feature. Sell gift cards through your POS or booking system (Square, Vagaro, GlossGenius) and link to them from your site.
Will my site work well on mobile?
Yes. Images are resized for every screen and sent as WebP where the browser supports it, and there are no plugins adding their own scripts.
Can I show Google reviews on my site?
Yes. Connect your Google Business Profile and the built-in reviews widget shows your latest Google reviews, or add a testimonials section you manage yourself. Google doesn't show review stars in search for reviews a business shows about itself, so treat them as proof for visitors.
Other industries we build for
Care most about search visibility? See the SEO and AI search tools built into BrightSite.
Weighing platforms? Read the best website builders for SEO, or the migration checklist if you are moving an existing site. Explore the documentation to see how it all works.
