The product

Build. Grow. Understand. Connect.

Everything a website needs, in one product: the editor, AI, hosting, a store, email campaigns, analytics, forms, SEO, and rank tracking. No plugins to install or update.

01Build

AI

Lumi, plus the agent you already use.

Ask Lumi for a page, a form, or a fix, right inside BrightSite. Or connect Claude, ChatGPT, or any MCP client with one URL. Changes land as drafts until you publish.

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Visual editor

Click it. Change it. Or restyle everything at once.

Edit any headline, photo, or button right on the page. Describe a new look in one sentence and BrightSite restyles the colors, fonts, spacing, and shape across every page, as a draft you preview first.

Explore the editor →
Harbor & PineMenuVisitOrder
Roasted in Portland, Maine

Small-batch coffee, roasted by the harbor.

Single-origin beans roasted every Tuesday and Friday.

Visit the cafeOur services
Roasted this weekStamped with its roast date.Direct from the farmSix growers we visit.Baked in-houseOut of the oven at 6 a.m.
Harbor & PineMenuVisitOrder
Roasted in Portland, Maine

Small-batch coffee, roasted by the harbor.

Single-origin beans roasted every Tuesday and Friday.

Visit the cafeOur services
Roasted this weekStamped with its roast date.Direct from the farmSix growers we visit.Baked in-houseOut of the oven at 6 a.m.
BeforeAfter
Describe the style"a 1970s ski lodge"Apply
Docs and help centers

A help center on your own domain.

Nested pages, a sidebar, search, and a table of contents, designed to match your site. The docs for this site run on it.

Explore docs →
The BrightSite docs site with sidebar, search, and table of contents
Hosting and staging

Fast, secure, and safe to change.

A global CDN, firewall, and free SSL on every site. Copy the whole site to staging, review the changes, and promote it in one click. Every publish is saved as a version, so you can roll back.

Explore hosting →
Staging site controls with promote to liveFall menu refresh: 3 pages changedPromote to live

02Grow

Store

Sell on the same site.

Products, variants, digital downloads, gift cards, and discounts, with checkout on your own site. On every plan, with no BrightSite fee on Grow and Scale. Your store shares a design, analytics, and SEO with the rest of your site.

Explore the store →
Email campaigns

Send the newsletter from the same place.

Collect contacts from your forms, design a campaign on the same click-to-edit canvas as your pages, and send it to everyone or to a segment. Opens and clicks come back to the campaign.

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SEO and AI search

Found by search engines and AI.

Structured data, redirects, sitemaps, and instant indexing on every publish. Every page is also available as clean markdown and listed in llms.txt, so AI assistants can read and cite it.

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03Understand

Rank tracker, local rankings, and AI visibility

Know where you show up: Google, Maps, and AI.

Track your keywords on Google every day, see your Map Pack rank across a grid around your business, and check whether ChatGPT, Gemini, and Claude mention you. Every page is also tested for speed on mobile and desktop each week. Included on every plan.

Explore the rank tracker →

Local rankings · AI visibility · Page speed

Analytics, replay, and heatmaps

See what visitors actually do.

First-party analytics comes built in on every plan, with session replay and heatmaps on Grow and Scale, and no third-party script slowing the page.

Explore insights →
Analytics with visitors, sessions, and sources3 people on the site now2 from Google
Forms and inbox

Every lead in one inbox.

Build a form in a minute, read every submission in one place, filter spam, get an email right away, and send submissions anywhere with webhooks.

Explore forms →
Form submissions inboxNew submission: Maria ChenCatering inquiry
Website chat

Answer visitors while you work.

A chat on your site that answers from your own pages, posts, docs, and products, then hands the conversation to your team when someone needs a person. Replies, offline messages, and reports live in one inbox. On every plan, not metered.

Explore website chat →

04Connect

Integrations and MCP

Plug in your AI and your tools.

Claude, ChatGPT, Codex, and any other MCP client can use nearly 300 BrightSite tools with the same roles and permissions as your team. Add Google tracking, Meta Pixel, and search verification in a few clicks.

See all integrations →

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