A gym website that books intro offers, not just exists
BrightSite is the modern website platform for gyms, fitness studios, and personal trainers. Class schedules, trainer bios, intro-offer landing pages, and lead-capture forms. Plans from $29/mo.
What gym owners keep telling us
If any of these sound familiar, your site isn't pulling its weight.
Slow on mobile
Prospects search "gym near me" from their phone. If your site is slow, they're at the competitor's intro offer before yours loads.
Class schedule lives in MindBody
Your site links out to a third-party schedule that's hard to find. Prospects bounce before they ever see what classes you offer.
No real lead-capture flow
No dedicated intro-offer landing page. No tracking on which channel brings leads. Just a generic "Contact Us" page that few people fill out.
Trainer bios are stale
New coach joined? Old coach left? Updating the team page means calling the web guy. So you don't.
What's included for gyms
Built so the front desk can manage the website between sessions.
- 01
Intro-offer landing pages
Dedicated landing pages for "First Class Free," "$49 for 30 Days," or whatever your hook is. Give each offer its own page and form, and compare visits in analytics and sign-ups in the form inbox. Unlimited pages on every plan.
- 02
Class schedule pages
Display your weekly schedule as a real on-page table that search engines can read. For full booking with class capacity, embed your MindBody, Mariana Tek, or Wodify widget on the page.
- 03
Trainer team pages
Photo, bio, certifications, specialties for each coach. Click-to-edit on the live page. New hire? Add them in minutes.
- 04
Lead-capture forms
Built-in forms with email alerts, and on Grow and Scale, a webhook can forward them to Slack or your CRM. Capture intro-offer signups, drop-in inquiries, and personal training leads (and actually follow up).
- 05
Transformation galleries + video
Images are sized for every screen, and YouTube videos load only when someone presses play. Show transformation photos, member stories, and class previews.
- 06
Local SEO basics
LocalBusiness structured data (including the ExerciseGym type) with your address and opening hours, plus a page for each neighborhood you serve.
Start from a finished site.
Complete templates you can make your own. Hover to scroll through each one.
An example, just to make it concrete
Imagine a CrossFit-style gym in a mid-size city. The owner runs three intro-offer landing pages on BrightSite: one for "First Class Free," one for "$49 for 30 Days," one for a "Free Foundations Week." Each lives at a clean URL she can drop into Google Ads, Meta Ads, and her Instagram bio.
Class schedule lives on a dedicated page with a MindBody widget embed. Trainer bios get updated by the front-desk manager. New-lead form submissions reach the head coach right away, so callbacks happen the same day.
Illustrative scenario. Not a real customer.
BrightSite vs the alternatives for gyms
| Platform | Plugins to update | Built-in forms | Team members | Starting price |
|---|---|---|---|---|
| BrightSite | None | Built in | Unlimited on every plan | $29/mo, or $290 a year billed yearly |
| WordPress (self-hosted) | Yes, you keep them updated | Needs a plugin | Unlimited users | Hosting plus plugins, varies |
| Squarespace | None | Form blocks | 2 on Basic, unlimited from Core | From $19/mo billed yearly ($25 monthly) |
| Wix | None | Wix Forms | 2 on Light, up to 100 on Business Elite | From $17/mo billed yearly |
Competitor prices and limits are from their US pricing pages, checked September 27, 2026. More reasons small businesses pick BrightSite →
Gym website FAQs
Can BrightSite show my class schedule?
Two options. (1) Static class schedule on a dedicated page: readable by search engines, updated by hand. (2) Embed your MindBody, Mariana Tek, Wodify, or PushPress widget on a BrightSite page for live booking. Many gyms use both: static for "what we offer" and the widget for actual booking.
Can members sign up and pay through my site?
Not for memberships. The BrightSite store takes one-time payments for products through Stripe checkout, but it doesn't do recurring membership billing. For real membership management, payments, and recurring charges, pair with MindBody, PushPress, Wodify, Glofox, or Stripe Payment Links. BrightSite drives the traffic; those tools handle the money.
Will my site work well on mobile?
Yes. Images are resized for every screen and sent as WebP where the browser supports it, and there are no plugins adding their own scripts.
Can I embed videos of classes or workouts?
Yes. The video embed handles YouTube, Vimeo, and uploaded MP4 files. YouTube videos load only when a visitor presses play.
How do intro-offer leads get to me?
Form submissions go to your email and your form inbox. On Grow and Scale, a webhook can send them to Slack or your CRM (HubSpot, Mailchimp, ActiveCampaign) for automated follow-up.
Other industries we build for
Care most about search visibility? See the SEO and AI search tools built into BrightSite.
Weighing platforms? Read the best website builders for SEO, or the migration checklist if you are moving an existing site. Explore the documentation to see how it all works.
