A gym website that books intro offers, not just exists
BrightSite is the modern website platform for gyms, fitness studios, and personal trainers. Class schedules, trainer bios, intro-offer landing pages, and lead-capture forms that convert. $39/mo, all-in.
What gym owners keep telling us
If any of these sound familiar, your site isn't pulling its weight.
Slow on mobile
Prospects search "gym near me" from their phone. If your site is slow, they're at the competitor's intro offer before yours loads.
Class schedule lives in MindBody
Your site links out to a third-party schedule that's hard to find. Prospects bounce before they ever see what classes you offer.
No real lead-capture flow
No dedicated intro-offer landing page. No tracking on which channel brings leads. Just a generic "Contact Us" that converts at 1%.
Trainer bios are stale
New coach joined? Old coach left? Updating the team page means calling the web guy. So you don't.
What's included for gyms
Built so the front desk can manage the website between sessions.
Intro-offer landing pages
Dedicated landing pages for "First Class Free," "$49 for 30 Days," or whatever your hook is. Track which version converts. Unlimited pages on every plan.
Class schedule pages
Display your weekly schedule as a real on-page table — fast and crawlable. For full booking with class capacity, embed your MindBody, Mariana Tek, or Wodify widget on the page.
Trainer team pages
Photo, bio, certifications, specialties for each coach. Click-to-edit on the live page. New hire? Add them in 60 seconds.
Lead-capture forms
Native forms with email + Slack routing and webhook forwarding to your CRM. Capture intro-offer signups, drop-in inquiries, and personal training leads — and actually follow up.
Transformation galleries + video
Image pipeline + native video embeds. Show transformation photos, member success stories, and class previews without slowing the page down.
Local SEO that ranks
LocalBusiness schema, opening hours, address, neighborhood-targeted pages. Your "[neighborhood] gym" rankings finally get a real shot.
An example, just to make it concrete
Imagine a CrossFit-style gym in a mid-size city. The owner runs three intro-offer landing pages on BrightSite — one for "First Class Free," one for "$49 for 30 Days," one for a "Free Foundations Week." Each lives at a clean URL she can drop into Google Ads, Meta Ads, and her Instagram bio.
Class schedule lives on a dedicated page with a MindBody widget embed. Trainer bios get updated by the front-desk manager. New-lead form submissions ping the head coach's Slack DM the second they come in, so callbacks happen within 5 minutes. The gym outranks the chain across the street for "[neighborhood] CrossFit" because the page is actually fast and the LocalBusiness schema is correct.
Illustrative scenario. Not a real customer.
BrightSite vs the alternatives for gyms
| Platform | Landing pages | Mobile speed | Lead forms | Local SEO | Cost |
|---|---|---|---|---|---|
| BrightSite | Unlimited | 30-80ms | ✓ Built-in | ✓ Schema | $39 all-in |
| WordPress | Plugin-dependent | Often slow | Plugin ($) | Yoast plugin | $25-100+ |
| Squarespace | Limited | ~500ms | Basic | Basic | $23+ |
| MindBody (built-in site) | Template only | Slow | Basic | Limited | Bundled |
Gym website FAQs
Can BrightSite show my class schedule?
Two options. (1) Static class schedule on a dedicated page — fast, SEO-friendly, manually updated. (2) Embed your MindBody, Mariana Tek, Wodify, or PushPress widget on a BrightSite page for live booking. Most gyms use both: static for "what we offer" and the widget for actual booking.
Can members sign up and pay through my site?
Not natively — BrightSite doesn't handle membership billing. For real membership management, payments, and recurring charges, pair with MindBody, PushPress, Wodify, Glofox, or Stripe Payment Links. BrightSite drives the traffic; those tools handle the money.
Will my site load fast on mobile?
Yes. 30 to 80 millisecond server-side render. Real-world mobile load times sit under 1 second on most pages. Roughly 10x faster than a typical WordPress gym site.
Can I embed videos of classes or workouts?
Yes. Native video embed component handles YouTube, Vimeo, and direct uploads. Built so videos don't tank page-load speed.
How do intro-offer leads get to me?
Native form submissions route to email, Slack, and any webhook you choose. Connect to your CRM (HubSpot, Mailchimp, ActiveCampaign) via webhook for automated follow-up. The form itself is fast and mobile-friendly so it doesn't drop conversions.
Your website should
work as hard as you do.
Join the waitlist and be first to build on BrightSite. We'll notify you as soon as spots open up.
Plans starting at $39/mo. No contracts.