Sell products from your site
Build a product catalog with collections, a storefront, and checkout, and take payments through Stripe. Store setup and a product reviews page followed on September 25.
Store
What's new
Changelog
Launched in May.
29 new features sinceSeptember2026
10 featuresDocs for every account
Every account now has a Docs section for writing a searchable help center, managed from the app, from Lumi, or from a connected agent.
Help centersSchedule social posts from BrightSiteBeta
Connect Facebook, Instagram, LinkedIn, X, TikTok, and Google Business Profile, then write, schedule, and publish posts from a queue and a calendar.
SocialCustom webhook bodies with a delivery log
Form webhooks can send your own JSON body with templated URLs and headers. Each delivery is retried on failure and logged.
FormsAI suggestions across the app
Suggest buttons draft SEO titles, alt text, excerpts, product copy, redirects for missing pages, and analytics summaries for you to review.
AIRestyle a site from a sentence
Describe a style in plain words and BrightSite updates the site's colors, fonts, and design settings to match, with an undo.
EditorLumi included on every plan
Lumi and the other AI features come with every plan, with no credits to buy and no usage meter.
PricingLight and dark app theme
The app has a light theme alongside the dark one, and you can switch between them or follow your system setting.
Manage DNS records with Lumi
Ask Lumi or a connected agent to add, change, or remove the DNS records for your domain.
HostingAdd and delete elements on the page
Add new elements or remove existing ones right on the canvas in the visual editor.
EditorAugust2026
5 featuresSeveral domains for one site
A site can have one main domain plus any number of other domains that redirect to it, all managed from the new Domains page.
Hosting
Built-in navigation, footer, and cookie banner
Every site gets a navigation bar with optional mega menus, a footer, and a cookie consent banner, all edited from the content panel.
EditorA getting-started checklist
New accounts get a setup checklist on the dashboard and a progress pill in the top bar. Steps tick off on their own as you finish them.
Code highlighting in blog posts
Code blocks in blog posts are syntax-highlighted automatically, with no plugin or script to add.
Structured data for each blog post
Add FAQ, product, or your own schema to any blog post, on top of the article data every post already includes.
SEOJuly2026
3 featuresFaster indexing with IndexNow
BrightSite tells search engines through IndexNow whenever a page or post is published, unpublished, or deleted, or a redirect changes. You control it in settings.
SEO
Agents can work on your staging site
Connected agents like Claude and ChatGPT can make their changes on a staging copy, so you review everything before it reaches your live site.
MCP serverHand-picked related posts
Choose which posts appear as related reads at the end of a blog post, in the order you want.
June2026
8 featuresWatch visitor sessions with Spotlight
Replay recorded visits to see how people move through your site, page by page. Sensitive fields are blanked before anything is recorded.
Insights
Leave your own visits out of analytics
Exclude IP addresses, like your office or home, so your own visits don't count in your analytics.
InsightsHeatmaps for every page
A Heatmaps list ranks your pages by activity, and each page shows click and scroll-depth maps for desktop, tablet, and mobile.
InsightsCampaign tracking with UTM tags
Visits from tagged links are grouped by source, medium, and campaign, based on the link that started each visit.
InsightsCustom team roles
Create roles with exactly the permissions you want, add viewers, and set roles when you invite people. The same permissions apply to Lumi and connected agents.
SecurityEdit lists and repeating sections visually
Cards, lists, and other repeating content, including lists inside lists, can be edited and reordered from the side panel.
EditorLumi on for every site
The Lumi assistant is switched on for every site, with a refreshed chat, starter prompts, and a list of past conversations.
AIGoogle Tag Manager support
Add your Google Tag Manager container in settings, and form submissions are recorded as analytics events.
IntegrationsMay2026
3 featuresStaging sites
Make a private copy of your live site, edit and preview it, then promote it to live or roll it back.
Hosting
Business details in search results
Add your business type, address, hours, and phone once, and every page carries them as structured data that search engines can read.
SEOReady-made prompts for AI agents
Connected agents get built-in prompts for a site health check, a page SEO audit, an analytics summary, and a blog post draft.
MCP serverNothing in this area yet.
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