Launched in May.
31 new features sinceTrack your Google positions every day, see your Map Pack rank across a grid around your business, and check whether ChatGPT, Gemini, Google AI Mode, AI Overviews, and Claude mention you. Every plan includes them, limits grow with the plan, and add-ons raise them.
SEO trackingSend newsletters and announcements to your contacts. Design them on the same click-to-edit canvas as your pages, or code your own HTML, then see opens and clicks for every send.
EmailEvery published page is tested on mobile and desktop each week and again after you publish it, with scores, timings, and fixes in plain English. Included on every plan.
Page speedBuild a product catalog with collections, a storefront, and checkout, and take payments through Stripe. Store setup and a product reviews page followed on September 25.
StoreEvery account now has a Docs section for writing a searchable help center, managed from the app, from Lumi, or from a connected agent.
Help centersForm webhooks can send your own JSON body with templated URLs and headers. Each delivery is retried on failure and logged.
FormsSuggest buttons draft SEO titles, alt text, excerpts, product copy, redirects for missing pages, and analytics summaries for you to review.
AIDescribe a style in plain words and BrightSite updates the site's colors, fonts, and design settings to match, with an undo.
EditorLumi and the other AI features come with every plan, with no credits to buy and no usage meter.
PricingThe app has a light theme alongside the dark one, and you can switch between them or follow your system setting.
Ask Lumi or a connected agent to add, change, or remove the DNS records for your domain.
HostingAdd new elements or remove existing ones right on the canvas in the visual editor.
EditorA site can have one main domain plus any number of other domains that redirect to it, all managed from the new Domains page.
Hosting
Every site gets a navigation bar with optional mega menus, a footer, and a cookie consent banner, all edited from the content panel.
EditorNew accounts get a setup checklist on the dashboard and a progress pill in the top bar. Steps tick off on their own as you finish them.
Code blocks in blog posts are syntax-highlighted automatically, with no plugin or script to add.
Add FAQ, product, or your own schema to any blog post, on top of the article data every post already includes.
SEOBrightSite tells search engines through IndexNow whenever a page or post is published, unpublished, or deleted, or a redirect changes. You control it in settings.
SEO
Connected agents like Claude and ChatGPT can make their changes on a staging copy, so you review everything before it reaches your live site.
MCP serverChoose which posts appear as related reads at the end of a blog post, in the order you want.
Replay recorded visits to see how people move through your site, page by page. Sensitive fields are blanked before anything is recorded.
Insights
Exclude IP addresses, like your office or home, so your own visits don't count in your analytics.
InsightsA Heatmaps list ranks your pages by activity, and each page shows click and scroll-depth maps for desktop, tablet, and mobile.
InsightsVisits from tagged links are grouped by source, medium, and campaign, based on the link that started each visit.
InsightsCreate roles with exactly the permissions you want, add viewers, and set roles when you invite people. The same permissions apply to Lumi and connected agents.
SecurityCards, lists, and other repeating content, including lists inside lists, can be edited and reordered from the side panel.
EditorThe Lumi assistant is switched on for every site, with a refreshed chat, starter prompts, and a list of past conversations.
AIAdd your Google Tag Manager container in settings, and form submissions are recorded as analytics events.
IntegrationsMake a private copy of your live site, edit and preview it, then promote it to live or roll it back.
Hosting
Add your business type, address, hours, and phone once, and every page carries them as structured data that search engines can read.
SEOConnected agents get built-in prompts for a site health check, a page SEO audit, an analytics summary, and a blog post draft.
MCP serverNothing in this area yet.