Website chat

A chat thatknows your site.

Add a chat to your website. It answers visitors from your pages, posts, docs, and products, and hands them to your team when they want a person.

Start free trial → See a chat ↓
  1. 01

    It answers from your site.

    Choose what the AI reads: pages, blog posts, docs, products, and your own instructions. When it isn't sure, it says so.

  2. 02

    A person takes over.

    Visitors can ask for a person at any time. The chat lands in your inbox, and whoever replies takes it from the AI.

  3. 03

    See what it handled.

    Reports show chats the AI handled alone, the hand-off rate, your first reply time, and questions your site couldn't answer.

Keep the answers right

Better pages, better answers.

The chat answers from what's published on your site. Fix a page yourself, or ask Lumi or Claude to update it, and the chat uses the new version once it's published.

Answer what visitors asked

Reports list the questions your site couldn't answer. Add the answer to the right page and publish it.

Tell the agent what visitors keep asking. It adds the answer to the right page for you.

Questions your site couldn't answer
Do you rent bikes for the weekend?2h ago
Can you fit a child seat to a cargo bike?1d ago
Do you buy used bikes?3d ago
Prompt

People keep asking if we rent bikes. Add a section to the Services page: weekend rentals, $45 a day, helmet included.

Update pageServices
Publish pageServices
The Services page now has a Weekend rentals section. The chat can answer rental questions from it.

Write the help the chat needs

Write a help article in Docs. Once it's published, the chat can answer from it and link to it.

Ask for a help article. The agent writes it as a draft for you to check and publish.

Docs
How to size a bikeGetting startedPublished
Caring for an e-bike batteryMaintenancePublished
Fitting a child seatAccessoriesDraft
Prompt

Write a help article on fitting a child seat to a cargo bike, in the Accessories section.

Create doc pagedraft
"Fitting a child seat" is ready as a draft in Accessories. Publish it and the chat can answer from it.
Also in chat

Set it up your way.

01

Pick who answers

The AI on its own, your team on its own, or the AI first with a person a click away.

02

Choose its sources

Turn pages, posts, docs, or products on or off, and add instructions in your own words.

03

Says when it isn't sure

It tells visitors when your site doesn't cover something, instead of guessing.

04

Order status for shoppers

If you run a store, shoppers can look up an order from the chat.

05

Your hours

People answer always, during your site's opening hours, or on custom hours in your time zone.

06

Messages when you're away

When nobody is online, visitors leave a message and their email. Your reply reaches them by email, with a link back to the chat.

07

Alerts while you work

A badge, a sound, and a browser notification while BrightSite is open, and an email for messages left while you were away.

08

Looks like your site

Set the title, greeting, accent color, corner, logo, and suggested questions.

On every plan

Included with your website.

Chat isn't metered or billed per conversation. Every plan gets AI answers, live chat, the inbox, and reports.

  • AI answers from your pages, posts, docs, and products
  • Hand-off to a person, with an inbox for your team
  • Hours, away messages, and email follow-up
  • Reports, including questions your site couldn't answer
  • Order lookups for your store
  • Your colors, logo, greeting, and suggested questions
On Scale, you can remove the Powered by BrightSite badge.See pricing →
Questions

About website chat.

Where do the AI's answers come from?

From your published pages, blog posts, docs, and products, plus any instructions you add. You can turn each source off. When your site doesn't cover a question, the AI says it isn't sure.

How does a visitor reach a person?

In the AI, then a person mode, visitors can tap Talk to a person at any time. The chat shows up in your Live chat inbox, and when someone on your team replies, the AI stops answering that chat.

What happens when nobody is online?

Visitors leave a message with their email. You get an email about it, and when you reply, the visitor gets your reply by email with a link to continue the chat.

When does the chat ask for an email?

You choose: before the chat starts, only when a visitor asks for a person, or never, except when they leave a message.

How will I know a chat needs me?

While BrightSite is open, you get a badge on the bell, a pop-up, a sound, and a browser notification. Messages left while nobody was available also arrive by email. There's no mobile app or push notification.

Does it cost extra?

No. Chat is on every plan, isn't metered, and has no per-plan limits. On Scale you can remove the Powered by BrightSite badge.

Keep going

Built to work together.

Docs and help centersHelp articles the chat can answer from.→ StoreProducts the chat knows, and orders it can look up.→ FormsEvery form submission in one inbox.→

Answer visitors
while you work.

7 days free. No credit card.Start free trial →