Connect BrightSite to ChatGPT: App Setup

Setup guide

Ready to set it up?

The fastest route is to open BrightSite in ChatGPT and click Install. The step-by-step guide, including the custom connector route and other MCP clients, is in the docs.

Read the setup guide

The app uses OAuth 2.1, so ChatGPT never sees your BrightSite password, and you can revoke access at any time.

What ChatGPT can do

ChatGPT gets your whole site, not a slice of it. Ask in plain English and it handles the work:

Pages and blog posts

Write, edit, publish, and unpublish.

Design and layout

Shared headers, footers, and reusable components.

Media and forms

Upload images, build forms, read submissions.

SEO and redirects

Meta titles, descriptions, structured data, and 301s.

Analytics

Visitors, top pages, referrers, devices, and countries.

Version history

See past versions of anything, and restore them.

If you have access to multiple BrightSite accounts, ChatGPT will ask which one to work with on the first request. For the full list of capabilities and protocol details, see the BrightSite MCP server page.

Example prompts

Edit a page

"@BrightSite update the headline on my homepage to say 'Built for fast-moving teams'"

ChatGPT reads the current page content, edits the headline in staged content, and publishes the change. Your live site updates within seconds.

Publish a blog post

"@BrightSite write a 600-word blog post announcing our new pricing and publish it"

ChatGPT drafts the post, sets a slug and excerpt, attaches a feature image if one's available, and publishes it.

Check analytics

"@BrightSite what were my top 5 pages last month and where did the traffic come from?"

ChatGPT pulls your top pages and top referrers for the last 30 days and summarizes them.

Set up a redirect

"@BrightSite I renamed /pricing-old to /pricing. Set up a 301 redirect"

ChatGPT creates a permanent redirect so old links keep working.

Bulk text changes

"@BrightSite replace 'Free trial' with 'Start free' across all my pages"

ChatGPT finds every page with the old phrase and updates them (staged first, so you can review before publishing).

Tip: prefix prompts with @BrightSite to invoke the app explicitly. ChatGPT will also surface BrightSite automatically when your request matches what the app does.

You stay in control

Edits land in staged fields by default, so nothing appears on your live site until it is explicitly published. Deleting pages, posts, or media is flagged as destructive, and ChatGPT confirms with you first.

The app only touches BrightSite accounts you have authorized, and we don't share your data with third parties beyond what's needed to fulfill your requests. See our Privacy Policy for details.

Connect BrightSite to ChatGPT