A trades website that books the job
BrightSite is the modern website platform for electricians, roofers, HVAC companies, and plumbers. Service pages, service areas, tap-to-call buttons, and quote forms on a mobile-first site. Plans from $29/mo.
What trades businesses keep telling us
When someone's heat is out, the clearest site gets the call.
You are invisible for emergency searches
"Emergency electrician near me" is where the urgent, high-value work is. If your site is slow or has no service-area pages, you are not in that result.
Phone number is hard to find on mobile
Someone standing next to a failing furnace should not have to hunt. Every extra tap is a call going to a competitor.
No proof of licensing or insurance
Homeowners check for a license number, bonding, and insurance before calling a stranger into their home. If it is not visible, that is a reason to skip you.
Service pages are one generic list
A single page listing every service ranks for none of them. Each trade and each service needs its own page to compete.
What's included for trades
Built for how homeowners actually search when something breaks.
- 01
A page per service
Panel upgrades, EV chargers, roof replacement, AC install, and drain clearing each get a real page that can rank on its own instead of competing inside one list.
- 02
Service-area pages
A page per town or county you cover, so you have a real page for your trade plus each location people search.
- 03
Emergency-call prominence
Put a tap-to-call button in the header so it shows on every page, with space for emergency and after-hours availability. One tap from any page to a ringing phone.
- 04
Licensing and insurance display
Dedicated space for license numbers, bonding, insurance, and manufacturer certifications, the trust signals homeowners check first.
- 05
Quote and estimate forms
Native forms with photo upload so a homeowner can send a picture of the panel or the roof. Submissions are emailed to you, and on Grow and Scale a webhook can send them to Slack or your dispatch system.
- 06
Made for phones
Images are resized for every screen and sent as WebP where the browser supports it, and there are no plugins adding their own scripts.
Start from a finished site.
Complete templates you can make your own. Hover to scroll through each one.
RapidFlow Plumbing & ElectricPlumbing and electrical
Summit Ridge RoofingRoofing and exteriors
Summit Heating & AirHVAC contractorAn example, just to make it concrete
Imagine a residential electrician covering six towns. Instead of one "Services" page, the site has separate pages for panel upgrades, EV charger installation, knob-and-tube replacement, and generator hookups, each crossed with the towns served.
A homeowner searching "EV charger installation in [town]" lands on a page that speaks to exactly that job, shows the license number, and puts a call button one tap away. Quote requests arrive with a photo of the existing panel attached, so the estimate is accurate before anyone drives out.
Illustrative scenario. Not a real customer.
BrightSite vs the alternatives for trades
| Platform | Plugins to update | Built-in forms | Team members | Starting price |
|---|---|---|---|---|
| BrightSite | None | Built in | Unlimited on every plan | $29/mo, or $290 a year billed yearly |
| WordPress (self-hosted) | Yes, you keep them updated | Needs a plugin | Unlimited users | Hosting plus plugins, varies |
| Squarespace | None | Form blocks | 2 on Basic, unlimited from Core | From $19/mo billed yearly ($25 monthly) |
| Wix | None | Wix Forms | 2 on Light, up to 100 on Business Elite | From $17/mo billed yearly |
Competitor prices and limits are from their US pricing pages, checked September 27, 2026. Full breakdowns: BrightSite vs WordPress, vs Squarespace, vs Webflow, and vs WP Engine.
Trades website FAQs
Can I have a page for every town I serve?
Yes, and you should. Each service-area page can rank for your trade plus that location, and your whole site carries LocalBusiness structured data (including the Electrician, HVACBusiness, Plumber, and RoofingContractor types). Write real content for each one: Google's spam policies treat near-duplicate pages aimed at different cities as doorway pages.
Does BrightSite handle dispatch or scheduling?
No. Keep ServiceTitan, Housecall Pro, Jobber, or whatever your techs already use. BrightSite is the site that fills that schedule, and it can hand off to your booking flow.
Can homeowners send photos with a quote request?
Yes. Forms support file upload with a progress indicator, so someone can photograph the panel, the roof, or the unit before you dispatch a truck. It makes estimates far more accurate.
How fast can I get found for emergency work?
The technical setup (structured data and a page per service area) is in place from day one, and BrightSite pings IndexNow on every publish so Bing and other IndexNow search engines hear about new pages right away. Google ranking still takes time and depends on your competition and your Google Business Profile.
Do I need a separate site for each trade I offer?
No. One site with a clear page per service usually works better, since all your pages reinforce one domain rather than splitting your authority across several thin sites.
Other industries we build for
Care most about search visibility? See the SEO and AI search tools built into BrightSite.
