A real estate website that earns the call
BrightSite is the modern website platform for agents, teams, and brokerages. Neighborhood guides, listing showcases, and lead-capture forms on a mobile-first site you can edit between showings. Plans from $29/mo.
What agents keep telling us
Your brokerage site looks like everyone else's. That is the problem.
Your site looks like every other agent's
The brokerage template gives you the same page as every other agent at your brokerage, with your headshot swapped in. Nothing to choose between you.
You do not own your web presence
Change brokerages and the site disappears, taking your content, your rankings, and your lead history with it.
Neighborhood pages do not exist
Many buyers search by area before they pick an agent. Without real content about the neighborhoods you work, you never enter the conversation.
Leads go to the brokerage, not you
Portal and brokerage forms route leads into a pool. You paid for the traffic with your own marketing and someone else answers the call.
What's included for real estate
A site that is yours, that ranks for where you actually sell.
- 01
Neighborhood and area guides
The content buyers actually search for. Write a real guide to each area you work and own that search result instead of renting it.
- 02
Listing showcases
Present current and sold listings with photo galleries, floor plans, and video embeds. Update from your phone between showings.
- 03
Lead-capture forms that route to you
Home valuation requests, showing requests, and buyer questionnaires land in your inbox, and on Grow and Scale a webhook can send them to your CRM. Not a brokerage pool.
- 04
A site you keep
Your domain, your content, your rankings. Switch brokerages without starting over.
- 05
Testimonials and sold history
Space for client reviews and closed-transaction proof, which sellers look for when choosing between agents.
- 06
Galleries that work on phones
Images are resized for every screen and sent as WebP where the browser supports it, and there are no plugins adding their own scripts.
Start from a finished site.
Complete templates you can make your own. Hover to scroll through each one.
Harbor Light RealtyReal estate brokerage
Casa LumenArchitects and design-build
MonolithArchitecture practiceAn example, just to make it concrete
Imagine an agent who works four neighborhoods in one metro. Instead of one generic "about me" page, the site has a real guide to each area: schools, commute times, price trends, and what the housing stock is actually like.
Those guides bring in buyers searching the area by name, months before they are ready to transact. A home-valuation form on each guide converts sellers. Everything routes to the agent's own CRM, and when she changes brokerages the following year, the entire site and its rankings come with her.
Illustrative scenario. Not a real customer.
BrightSite vs the alternatives for real estate
| Platform | Plugins to update | Built-in forms | Team members | Starting price |
|---|---|---|---|---|
| BrightSite | None | Built in | Unlimited on every plan | $29/mo, or $290 a year billed yearly |
| WordPress (self-hosted) | Yes, you keep them updated | Needs a plugin | Unlimited users | Hosting plus plugins, varies |
| Squarespace | None | Form blocks | 2 on Basic, unlimited from Core | From $19/mo billed yearly ($25 monthly) |
| Wix | None | Wix Forms | 2 on Light, up to 100 on Business Elite | From $17/mo billed yearly |
Competitor prices and limits are from their US pricing pages, checked September 27, 2026. Full breakdowns: BrightSite vs WordPress, vs Squarespace, vs Webflow, and vs WP Engine.
Real estate website FAQs
Does BrightSite have an IDX or MLS feed?
Not natively. BrightSite does not ingest IDX today. Most agents embed an IDX widget from their provider on a BrightSite page, or link to their brokerage's search, and use BrightSite for the neighborhood content, listing showcases, and lead capture that actually differentiate them. If a full IDX search experience is your main requirement, pair accordingly.
Can I show my current listings?
Yes, as showcases you control, with photo galleries, floor plans, and video. For a live MLS-synced search, use an embedded IDX widget alongside these pages.
What happens if I change brokerages?
Nothing happens to your site. The domain, content, rankings, and lead history are yours. That is a large part of why agents move off brokerage-provided sites.
Can I capture home valuation leads?
Yes. Build a valuation request form with whatever fields you want, address, timeline, condition, and get submissions by email; on Grow and Scale, a webhook can forward them to Slack or your CRM.
Will neighborhood pages actually rank?
They give you a real page for each area buyers search. Good content on a page that works well on phones is the right setup, though results still depend on your market's competitiveness.
Other industries we build for
Care most about search visibility? See the SEO and AI search tools built into BrightSite.
