What Is llms.txt? The New Standard for AI-Readable Websites
llms.txt is a simple file that tells AI assistants what your site is about and where the good content lives. Here's what it is, whether it's worth add…
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The BrightSite Blog
Practical guides on building, hosting, and growing modern websites. Honest takes on WordPress, Webflow, Squarespace, and the platforms we compete with.
Best CMS for SEO in 2026: What to Look For (and What to Avoid)
Your CMS decides how much SEO you get for free and how much you have to fight for. Here's what actually separates an SEO-friendly CMS from one that qu…
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How to use ChatGPT to build and run your website
You don't need to learn to code. You don't need to wrestle with a builder. Here's how to use ChatGPT as your designer, copywriter, and webmaster from …
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SEO Best Practices for Your BrightSite Site
Maximize your site's visibility with these SEO tips specifically tailored for BrightSite. Learn about meta tags, structured data, and content optimiza…
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Cookieless tracking, explained for marketers
Why third-party cookies are dying, what's replacing them, and how to measure your site without GDPR banners or Google Analytics gymnastics.
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The best Hotjar alternatives in 2026
Hotjar's pricing has crept up and its session replay limits have tightened. Here are the alternatives worth a serious look, and where session replay i…
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The real cost of WordPress maintenance in 2026
Plugins, updates, security patches, and the people who keep them running. A clear-eyed look at what a WordPress site actually costs to maintain.
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Why we built BrightSite on Phoenix LiveView
The engineering decision behind 30-80ms page loads, and why we left WordPress, PHP, and plugin architecture behind.
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Wix vs Squarespace vs Webflow vs WordPress: which one fits your business
Four website builders, four different audiences. Where each one wins, where each one breaks down, and how to pick without regretting it later.
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