Plans and billing

The three plans and what each one includes, monthly versus yearly billing, payment methods and invoices.

Updated October 20, 2026
On this page

Billing lives in Settings → Plan & billing: click the cog icon in the top right, then Plan & billing under Organization. You can also reach it from Billing & subscription in the menu under your avatar. It covers your plan, how you pay, and your invoice history. Billing belongs to the organization, so if you run several organizations each has its own plan and its own bill.

Your plan

The top of the billing page shows the plan you are on and what it includes. There are three plans, priced per site, per month:

  • Launch: $29
  • Grow: $59
  • Scale: $119

To see all three side by side or change plan, click Manage or Compare all plans. This opens Choose a plan, where a toggle switches between monthly and yearly billing. Pick the plan you want and confirm. If you move up mid-cycle, your billing is adjusted for the change.

Monthly or yearly

Yearly billing costs less than paying month by month for the same plan. You get two months free: a year costs the same as ten months at the monthly rate: $290 for Launch, $590 for Grow, and $1,190 for Scale.

Monthly makes sense while you are still deciding, or if your cash flow prefers smaller regular payments. Yearly makes sense once you know you are staying, which for most sites is after a couple of months.

The toggle updates the figures on screen so you can compare before committing.

What the plans change

Every plan includes:

  • Custom domain, SSL, hosting, firewall, and CDN
  • Unlimited pages, posts, and redirects
  • Unlimited team members
  • Lumi, plus Claude and ChatGPT
  • Unlimited forms and submissions, with AI spam filtering
  • 50+ templates and AI restyle
  • Version history, restore, and daily backups
  • Structured data, llms.txt, and instant indexing
  • Help-center docs
  • Google Reviews sync
  • Custom code
  • Site export and import
  • Rank tracker, local rankings, and AI visibility
  • Email campaigns
  • Store with Stripe checkout, shipping, tax, and reviews
  • Website chat, with AI answers and hand-off to your team

There are no contracts and you can cancel at any time. Beyond that, each plan builds on the one below it.

Launch

Your site, your agent, and real analytics.

  • Analytics with 6 months of history
  • Live visitor tracking
  • Rank tracker for 25 keywords
  • 1 local rankings campaign (5 keywords, grids up to 7×7) and 1 AI visibility campaign (5 questions)
  • Email campaigns to 1,000 contacts, 5,000 emails a month
  • 1% BrightSite fee on store sales
  • Email support

Grow

Everything in Launch, for when you sell, want replay, or hand clients the keys.

  • Analytics with 12 months of history
  • Spotlight session replay, 2,500 sessions a month
  • Heatmaps
  • Form webhooks
  • No BrightSite fee on store sales
  • Custom roles, so clients can edit while you publish
  • Rank tracker for 100 keywords
  • Local rankings with 10 keywords, grids up to 9×9, and 10 rescans a month; AI visibility with 10 questions
  • Email campaigns to 5,000 contacts, 30,000 emails a month, badge optional
  • Email support

Scale

Everything in Grow, for when you ship big changes, traffic outgrows Grow, or you want us to move your site.

  • Unlimited analytics history
  • Unlimited Spotlight session replay
  • Staging sites
  • Rank tracker for 250 keywords
  • 2 local rankings campaigns (grids up to 13×13, 20 rescans a month) and 2 AI visibility campaigns
  • Email campaigns to 25,000 contacts, 150,000 emails a month
  • Remove the Powered by BrightSite badge from website chat
  • We migrate your existing site (yearly plans)
  • Priority email support

Store fees

Every plan can sell. Stripe charges its own processing fees on each sale. On Launch, BrightSite also takes 1% of each sale. Grow and Scale have no BrightSite fee. A plan change applies from the next sale. See Store.

BrightSite badges

  • Website chat: a small Powered by BrightSite badge sits under the chat. It can be removed on Scale. See Website Chat.
  • Email campaigns: a small Sent with BrightSite badge sits at the bottom of each campaign. It's always on for Launch. On Grow and Scale it's on by default, and you can turn it off. See Sending and reports.

Add-ons

Add-ons raise an SEO tracking limit without changing plans. They're in the Add-ons section of the billing page once your paid plan has started:

  • Local search campaign: $25 a month or $250 a year
  • AI visibility campaign: $29 a month or $290 a year
  • Rank tracker keywords (100 more): $9 a month or $90 a year

Adding one is charged for the rest of the current period. Removing one takes effect at the end of the period. See SEO tracking limits and add-ons.

Ending a trial early

Trials use Launch's SEO tracking limits and can't buy add-ons. To start your paid plan now, click Start paid plan on the billing page. The trial ends and billing starts today.

Partner pricing

Running client sites? Partners get 20% off every site at 5 or more sites and 30% off at 15 or more, billed to the agency. Email partners@onbrightsite.com to get set up.

Payment methods

Add, replace and remove payment cards on the Payment methods tab. If you have more than one, one is the default that charges are taken from.

The most common billing problem is an expired card, so check it when you get a new one from your bank. A failed payment turns into chasing emails and, eventually, an interruption you did not intend.

Keep the billing email on the account current too. That is where receipts and any payment warnings go.

Invoices

Every charge produces an invoice, and they are all listed on the Invoices tab. Download them for your records or hand them to your accountant.

If you need specific details on an invoice, such as a company registration number, a tax number or a purchase order reference, set those in your billing details before the next invoice is generated rather than asking for one to be reissued.

Who can change billing

Billing requires admin access. Members and viewers cannot see or change payment details or the plan. If you need an invoice or a plan change and the option is not there, ask an admin in your organization.

Canceling

You can stop your subscription from the billing area. Before you do, export your site so you have a copy of your content. See the Import and export page. Once a subscription ends, your site stops being served.

Still stuck? Ask Lumi inside the app, or send us a note and a person will answer.