Analytics and Insights
See who visits your site, what they do, and where they came from.
BrightSite records how people use your site so you can see what is working. This section covers reading the numbers and the tools that show you what visitors actually did.
Start here
Analytics overview explains what each figure on the dashboard means. Read that before anything else, then Understanding your traffic to make sense of what you are seeing.
Everything in this section
- Analytics overview: visitors, page views, top pages and traffic sources, and how to change the date range.
- Understanding your traffic: telling a real trend from normal week-to-week variation, and what the numbers can and cannot tell you.
- Spotlight session replay: watching a recording of a single visit, including what someone clicked, how far they scrolled, and where they gave up.
- Heatmaps: the same behavior across many visits at once, laid over the page.
- Activity log: who changed what in your account and when, useful when more than one person works on the site.
- Analytics settings: what gets recorded, including excluding your own visits so your work does not skew the numbers.
Spotlight and Heatmaps are being rolled out gradually. If you do not see them in your account, contact support.
If the numbers look wrong
Last updated September 9, 2026