Choose Code your own when you create a campaign to start from a blank template or paste HTML. You can also add a Custom HTML block to a canvas campaign, or use Switch to code to turn a canvas campaign into HTML. Switching to code can't be undone.
What's allowed
Scripts, forms, and event handlers are removed, since email apps block them anyway. Keep the email under about 100 KB: Gmail clips longer emails, and BrightSite warns you when you're over.
The footer
Every campaign needs an unsubscribe link and your postal address. If your HTML doesn't include both, BrightSite adds its standard footer.
Mailchimp merge tags
Paste a Mailchimp design and its common merge tags are converted, including *|FNAME|*, *|LNAME|*, *|EMAIL|*, *|UNSUB|*, *|CURRENT_YEAR|*, and the list name and address tags. Archive links and preview-text tags are removed. Tags BrightSite doesn't know, such as conditionals, stay in place and are flagged in the checklist before you send.