Go to Email → Campaigns and click New campaign. Start blank, from your latest blog post, from a post you pick, or by coding your own (see Coding your own email).
The canvas
Campaigns are edited on the same click-to-edit canvas as your pages:
- Click a block to select it. A toolbar appears for quick changes, and its settings open on the side.
- Hover between blocks to insert a new one.
- Layers shows every block in order.
- Undo and Redo work as you'd expect (Ctrl+Z).
Blocks
Heading, Text, Image, Button, Divider, Spacer, Blog post, Product (when your store is on), Social links, and Custom HTML. A campaign can have up to 100 blocks. Social links can come from your site's details or be set per block.
Styles
- Email-wide styles set colors, fonts, sizes, corner radius, and padding.
- Each block can override them.
- Default email styles in Settings → Email apply to every new campaign. Anything you don't set falls back to your site's design.
Personalizing
Merge tags fill in details for each contact:
{{first_name}}, with a fallback like{{first_name|there}}{{last_name}},{{email}}{{business_name}},{{business_address}},{{current_year}},{{subject}}{{unsubscribe_url}}
Previews and tests
Switch between Desktop and Mobile previews. Send a test to up to five addresses; team members are suggested as you type.
When you're ready, continue to review and send. See Sending and reports.