Editing text and images

Changing wording and swapping pictures is the everyday work of running a site. This page covers how each kind of content behaves in the editor.

As always: your edits are saved as a draft and stay off the public site until you publish.

Edit plain text

Some fields are plain text, such as a heading, a button label or a short caption. These hold words and nothing else. You cannot make part of them bold or turn a word into a link, and that is deliberate. Headings and labels are styled by the design of the site so they stay consistent from page to page.

Select the element and type your new wording into the properties panel. Keep headings short. A heading that runs to three lines on a phone is doing the opposite of its job.

Edit rich text

Longer body content uses a rich text field, which gives you formatting. You can:

• Make text bold or italic
• Turn a phrase into a link
• Add bulleted and numbered lists
• Break text into paragraphs

Press Enter to start a new paragraph, which leaves normal spacing between blocks of text. Use a line break instead when you want the next line tucked directly underneath, such as an address.

Use bold sparingly. If half a paragraph is bold, none of it stands out. Avoid pasting formatted text straight from a word processor. It can bring styling with it that fights the site's design. Paste as plain text and apply formatting in the editor.

Replace an image

Select the image and use the properties panel to pick a different file. The media picker opens with your library, and you can upload a new file from there.

A few things worth knowing:

• Upload the largest good-quality version you have. The site produces the smaller sizes it needs.
• Match the shape of the image you are replacing. Swapping a wide banner for a tall portrait photo usually looks wrong, because the space it sits in was designed for the original shape.
• Photos of your actual business beat stock images almost every time.

Write good alt text

Alt text is a short written description of an image. It is read aloud to visitors using a screen reader, it shows if the image fails to load, and search engines use it to understand the picture.

Describe what is in the image, plainly, in a sentence or less. "Two staff members fitting a boiler in a kitchen" is useful. "image1.jpg" or "plumber plumbing plumber near me" is not. Keyword stuffing here does no good and makes the site worse for people who rely on it.

If an image is purely decorative and carries no information, leaving the alt text empty is the correct choice rather than an oversight.

Edit links and buttons

A link or button has two parts: the text a visitor reads, and the destination it goes to. Both are in the properties panel.

Write link text that makes sense on its own. "See our pricing" tells someone where they are going; "click here" does not, and it reads badly to a screen reader that lists links out of context.

For a link to another page on your own site, choose that page from the list of pages rather than typing its address by hand. A link chosen this way keeps working if the page's address later changes. A typed-in address does not.

For external links, paste the full address including https://. Check it after publishing. A mistyped external link is easy to miss.