Segments

Save groups of contacts by tag and signup source, then send campaigns to them.

Updated October 13, 2026
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A segment is a saved group of contacts. Create them under Email → Segments.

Rules

  • Tags: contacts with any of the tags you pick, or all of them.
  • Source: how contacts joined, such as a form, the store, an import, or added by hand.

A segment updates as contacts change, so someone who gets a matching tag later is included in the next send. Campaigns only ever go to subscribed contacts, whatever the segment says.

Segments can't filter by opens, clicks, or dates.

Still stuck? Ask Lumi inside the app, or send us a note and a person will answer.