This section covers being found: what search engines see, and how visitors get to the right page.
Start here
Every page has a title and description that search engines show in results. Getting those right is most of the work, and SEO basics in BrightSite covers it. If your job right now is putting your own domain live, go to Connecting your domain.
Everything in this section
- SEO basics in BrightSite: writing page titles and descriptions, and the on-page settings that affect how you are listed.
- Structured data: telling search engines what a page is about in a format they read directly, which is what makes rich results possible.
- Redirects: sending visitors and search engines from an old address to a new one so nothing breaks when a page moves.
- Search engine indexing: controlling which pages search engines list, and how long it takes them to notice a change.
- Your site and AI search: the /llms.txt file that tells AI search tools what your site is about.
Fill in your business details too
Your name, address, hours and contact details feed straight into what search engines read. See Site identity.
Your own domain
Connecting a domain, choosing your primary address and DNS records are covered in Domains.