SEO and Domains

Help people find your site: search engine basics, redirects, and your own domain.

This section covers everything to do with being found: what search engines see, where your site lives, and how visitors get to the right page.

Start here

Every page has a title and description that search engines show in results. Getting those right is most of the work, and SEO basics in BrightSite covers it. If your job right now is putting your own domain live, go straight to Custom domains.

Everything in this section

  • SEO basics in BrightSite: writing page titles and descriptions, and the on-page settings that affect how you are listed.
  • Structured data: telling search engines what a page is about in a format they read directly, which is what makes rich results possible.
  • Redirects: sending visitors and search engines from an old address to a new one so nothing breaks when a page moves.
  • Custom domains: moving from your BrightSite address to your own domain, and the DNS records involved.
  • Search engine indexing: controlling which pages search engines list, and how long it takes them to notice a change.
  • Your site and AI search: the /llms.txt file that tells AI search tools what your site is about.

Fill in your business details too

Your name, address, hours and contact details feed straight into what search engines read. See Site identity.

If your domain will not load

See My domain isn't working.

Last updated September 8, 2026