What Lumi can do for you

Lumi is the AI assistant built into BrightSite, the sparkles icon in the top bar. This page covers the writing and advisory work Lumi can do for you, which goes well beyond simply making the edits you describe.

Anyone can use it. You do not need to know anything technical, and you do not need to set anything up.

Writing content for you

Lumi can write, not just edit. You give it a topic and it produces a draft.

It writes several kinds of content: blog posts, page copy, landing pages, product descriptions, emails and social posts. When you ask, you can steer it on:

• Tone: professional, casual, friendly, formal or humorous.
• Length: short, medium or long.
• Audience: describe who you are writing for and it adjusts.
• Keywords: words you want worked into the text naturally.

So rather than "write about our new service", try:

Write a medium-length blog post about our new same-day boiler repair service. Friendly tone, aimed at homeowners in Leeds. Work in "emergency boiler repair" and "same day".

Coming up with titles

Ask for title options and Lumi gives you a set to choose from rather than one take-it-or-leave-it answer. You can ask for a particular angle, such as a question, a how-to, a list, or something straightforwardly informative, and say how many options you want.

This works for blog posts, pages, emails and social posts.

Search engine help

Lumi does three distinct SEO jobs.

Reviewing a page for SEO

Point Lumi at a page and it analyses the content and comes back with recommendations: what to improve and why. Give it the keyword you are trying to rank for and the advice gets much more specific.

Writing meta tags

Meta tags are the title and description that appear in Google's results. Lumi can write these for you from the page content, taking account of your target keyword, your brand name, and what kind of page it is. It keeps meta descriptions under the length Google displays, so they do not get cut off mid-sentence.

This is one of the highest-value things to ask for. Most sites have pages with no meta description at all, and Google then invents one.

Suggesting keywords

Give Lumi a topic and it suggests keywords to target. You can also tell it what kind of search intent you are after. Someone looking for information, someone comparing options, someone ready to buy and someone trying to find a specific business all need different keywords, and Lumi tailors the list to whichever you name. You can also give it your current keywords so it suggests things you are not already covering.

Reading your analytics

Lumi can look at your traffic data and explain it, which is more useful than reading the dashboard yourself if you are not sure what you are looking at.

It can pull specific numbers over ranges from today through to the last ninety days: page views, visitors, bounce rate, time on page, your top pages, where your traffic comes from, and campaign sources.

It can also produce a written report on your overall performance, how your content is doing, where your traffic comes from, or how engaged your visitors are, optionally compared against the previous period so you can see whether things are moving.

Beyond the numbers, you can ask it to interpret what it sees: to pick out trends, flag anomalies, spot opportunities, or recommend what to do next. Try:

How did the site do last month compared to the month before, and what should I focus on?

Design and layout suggestions

Lumi can advise on how to structure a page before you build it. Tell it what kind of page you need, such as a landing page, an about page or a portfolio, plus roughly the style you want, and it suggests a layout. It can also help design and style reusable components, and write the styling for a page or element.

Managing your team

If you have the right permissions, Lumi can handle team admin: inviting people, removing them, changing their roles, and creating or editing custom roles with specific permissions. Useful when you would otherwise be clicking through settings screens.

You approve before anything happens

This is the part that matters most, and it is what makes Lumi safe to use on a live site.

Lumi does not act unilaterally. When it wants to do something that changes your site, it stops and shows you what it intends to do. You then have three options: approve it, edit it first (you can change the details before it runs), or reject it outright.

Some actions are riskier than others, and Lumi flags those more prominently when it asks. Purely reading things, like looking up your analytics, happens without interrupting you.

This differs from connecting an outside AI tool to BrightSite. Those tools do not necessarily ask first, and whatever approval prompts the tool itself provides are the only checkpoint you get. If that matters to you, Lumi is the more cautious option.

Changes land as drafts

Approving something does not put it on your live website.

Lumi's edits are saved as drafts, exactly like changes you make by hand. Your live site is untouched until you go and publish. That gives you a second look: review what Lumi produced, adjust anything you disagree with, and publish only when you are happy.

Two practical consequences. First, you can let Lumi work freely without risking your public site. Second, if you asked for something and cannot see it on your website, the likely reason is that it is still sitting as an unpublished draft. See Draft, staged and live and Publishing changes.

What it costs

Lumi runs on your account's AI wallet. Each request draws down the balance according to how much work it took, and Lumi stops when the balance runs out. You will be prompted to top up rather than being billed by surprise.

This is only true of Lumi. If you connect your own ChatGPT, Claude or Cursor subscription to BrightSite instead, that usage comes out of your subscription with that provider, and BrightSite charges you nothing for it. See AI usage and access.

For agencies

• Wallets are per account. Each client account has its own balance, so one client's usage never draws down another's. Worth setting expectations on at handover.
• Lumi is the right tool for client-facing staff. The approve-first workflow and the draft-only outcome mean someone junior can use it on a live client site without much risk. For bulk work across many accounts, an external tool connection is faster. See Connecting an AI tool.
• Permissions still apply. Lumi can only do what the signed-in person's role permits. It is not a way around a restricted role.
• The meta tag and keyword tools scale well. Working through a client site page by page asking for meta descriptions is a quick, high-impact first pass on an account you have just taken over.

Related

• Meet Lumi
• Working with Lumi
• Working safely with AI
• AI usage and access